CSR
Points collected by consumers can be converted into funds and; paid for any purpose, e.g. environmental protection, educational campaign or a charity event. You can also determine what percentage is to be released for premium products. The amount will be transferred to support the given organization. It's a great way to present your company as committed and socially responsible .
When planning your CSR activities , please remember to be consistent with the business and philosophy of the company, otherwise they will not be reliable neither for employees nor for consumers.
CSR campaign should not be a one-off action , but a long-term action that promotes a given idea
Example
- Consumers buy products for children X in any store throughout Poland. For every company purchased from the promotion he pays a specific amount on his chosen goal, e.g. he supports an orphanage in the place where the company's headquarters are located.
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