CSR
Points collected by consumers can be converted into funds for a given purpose, e.g. environmental protection, educational campaign or a charity event. You can also determine a percentage of the profit that will be intended for CSR. This amount will be transferred to support a chosen organization. It's a great way to showcase your company as committed and socially responsible.
When planning your CSR activities , please remember to be consistent with your business and/or philosophy of the company, otherwise they will not be reliable, neither for employees nor for consumers.
CSR campaign should not be a one-time activity, but a long-term action that promotes a given idea
Example
- Consumers buy children products in store X. For every purchased product in the promotion they pay a specific amount for a chosen goal, e.g. supporting an orphanage.
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