Gamefication and urban games
Thanks to MintCloud functionalities, you can create campaigns using mechanisms that are known from computer games. Gamification draws in and motivates the consumer to perform specific actions. The consumer engages in discovering new places, going through levels and interacting with other players. It translates into more frequent contact with the brand and its promotion among friends.
- Reward the consumer not only for shopping, but also for all kinds of interactions and brand activities, e.g. check-in, sharing, rating, sharing your results, recording a video or writing reviews.
- Create an engaging campaign based on urban or outdoor games, rebuses, puzzles, quizzes or various types of activities. Challenge the users. Promote a healthy lifestyle. Reward with exchangeable vouchers for every kilometer they run. Bring on the competition, enter badges and run rankings.
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