Gamefication and urban games
Thanks to MintCloud functionalities, you can create campaigns using mechanisms known from computer games. Gamification draws in and motivates the consumer to perform specific actions. The consumer engages discovering new places, going through levels and entering interact with other players which translates into more frequent contact with the brand i its promotion among friends.
Example
- Reward the consumer not just for shopping, but also for all kinds of interactions and brand activities, e.g. check-in in a given place, inviting a friend to share, share your experiences, sharing your results, recording a video or writing reviews.
- Create an engaging campaign based onurban games or off-road, rebuses, puzzles, quizzes or registration of various types of activities. Challenge participants. Promote a healthy lifestyle . Reward with exchangeable vouchers every kilometer run on a designated route in the city. Put on competition, enter badges and rankings.
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