Hairdressing and beauty salons
According to the BiK 2017 report, there are over 93,000 companies in Poland hairdressing & cosmetic services. The market value was approximately 2 PLN billion , the growth rate is estimated at 7-10 % .
In recent years we have been observing a change in the market structure - small companies are giving up field network salons, but still every third point remains an independent enterprise. There are also many willing to open more.
The market is characterized by low costs starting operations - opening a small a living room is an investment of approximately 10-30 thousand PLN . In many cases, after a year or so, the salon he starts making money on himself. Success depends mainly on two factors: above all from the competence of employees, but also a convenient location .
Loyalty program
The biggest advantage of this business, i.e. low entry costs on the market and the easy-to-measure chances of success, they are also ... the biggest threat. Just that nearby, but in a slightly better location rise competitive salon, and the qualifications of employees will be similar - i then I will face the outflow of customers. It is worth getting ready for it in advance.
The key is the customer's attachment, so that he willingly goes back to the store and bring his friends. How to achieve it? Just reach for MintCloud and with it, create an engaging loyalty program.
You can reward customers for regular visits ( for spent zlotys will receive loyalty points ), after receiving a certain number they will get a reward in the form of discounts or a coupon for a selected service or a cosmetics kit. You can also reward one type of service and, for example, 10 treatments another offer for free. Everything depends on you! It's worth using social media and give profits to customers who will register in your salon.
Promotional campaigns
- Clients will also engage in catchy promotional campaigns . Free shaving head, when Michał Pazdan score goal? Dave Gahan haircut discount before the Depeche Mode concert? Special treatments preparing for the next season when the temperature exceeds a certain level? With MintCloud, it's just a matter of moments!
See the offer for your company!
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