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Hairdressing and beauty salons

According to the BiK 2017 report, there are over 93,000 companies in Poland                       hairdressing & cosmetic services. The market value was approximately 2   PLN billion ,                     the growth rate is estimated at 7-10  % .

In recent years we have been observing a change in the market structure - small companies are giving up                     field network salons, but still every third   point remains an independent enterprise.                     There are also many willing to open more.

The market is characterized by low   costs starting operations   - opening a small                     a living room is an investment of approximately 10-30   thousand   PLN . In many cases, after a year or so, the salon                     he starts making money on himself. Success depends mainly on two factors: above all                     from the competence of employees, but also a convenient location .

Loyalty program

The biggest advantage of this business, i.e. low entry costs                             on the market and the easy-to-measure chances of success,                             they are also ... the biggest threat. Just                             that nearby, but in a slightly better location   rise                             competitive salon, and the qualifications of employees will be similar -                             i   then I will face the outflow of customers.                             It is worth getting ready for it in advance.

The key is the customer's attachment,                             so that he willingly goes back to the store and bring his                             friends. How to achieve it? Just reach for MintCloud                             and   with it, create an engaging loyalty program.

You can reward customers for regular visits ( for spent zlotys                               will receive loyalty points ), after receiving a certain number they will get a reward                             in the form of   discounts   or a coupon for a selected service or a cosmetics kit.                             You can also reward one type of service   and, for example, 10 treatments another offer for free.                              Everything depends on you! It's worth using social media                             and   give profits to customers who will register in your salon.

Promotional campaigns

  • Clients will also engage in catchy promotional campaigns . Free shaving head,                                 when Michał Pazdan score   goal? Dave Gahan haircut discount before the Depeche Mode concert?                                 Special treatments   preparing for the next season when the temperature exceeds a certain level?                                  With MintCloud, it's just a matter of moments!

See the offer for your company!

Check 

Examples of promotional campaigns

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