Bakeries and confectioneries
The data of the GFK Household Panel states clearly that the bakery and confectionery market in Poland, is worth 3,6 billion PLN. The average Polish family buys annually 15 kg of sweets and sweet pastries, spending on average 274 PLN during about 43 visits . About 10% of purchases are made on all kinds of promotions.
Forecasts are optimistic - the market will grow. Clients are increasingly willing to go to small, traditional confectioneries, less favorably looking at the offer of supermarkets and discounters. The baking segment is growing "pro-health", consumers are becoming more aware of change eating habits. It's the perfect moment to enter the market and take a piece of cake for yourself.
The growing demand forces more and more supply, so it is not surprising that they appear in Polish cities more bakeries and confectioneries. Many of them boldly put on innovations - it is estimated that even 30% offers are products referring to new market trends. The problem is ... hardly anyone knows about it.
Most of the entrepreneurs who run confectioneries simply do not have the tools to run. Communications marketing. As a result, they do not attach as many customers to each other as they could.
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