The sale of jewelry is becoming more and more difficult. On Polish market 3.9 thousand brands are local producers, but their number is systematically decreasing. The number of jewelry stores is also dropping - this trend is continuing for several years now and there has been no indication that it would change.
Jewelers are facing a problem with establishing a lasting relationships with their customers. Most transactions on the market are relatively low. It's difficult to compete effectively with the price - with the rest it is not profitable in the long run, because there is always someone cheaper. Many entrepreneurs do not advise themselves too much with the creation of suitable offers, so as to take into account real needs and expectations customers. And keep in mind that only personalized activities are effective.
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