Jewelry
The sale of jewelry is becoming more and more difficult. On Polish market 3.9 thousand works for native producers, but their number is systematically decreasing. The number of jewelry stores is also dropping - this trend is continuing for several years now and there has been no indication that it would change.
The problem the jewelers are facing today is establishing a lasting one relationships with customers. Most transactions on the market are relatively low, it's difficult to compete effectively with the price - with the rest it is not profitable in the long run, because there is always someone cheaper. Many entrepreneurs do not advise themselves too much with the creation of suitable offers, so as to take into account real needs and expectations customers. And keep in mind that only personalized activities are effective.
JUBISTYL
The MintCloud solution that convinces brand owners Jubistyl. During the promotional campaign every tenth the customer received 50 PLN for gift card , if the purchase value exceeded 50 PLN . The obtained funds could be used for further shopping or could be passed on to friends.
A seemingly simple scenario turned out to be a hit - percentage of transactions for the amount above 50 PLN was during the campaign 68% during when it normally does not exceed 30% .
The brand decided to repeat the promotion and it noticed even better results.
Loyalty program and promotions
- Opportunities is of course more. One from the strongest websites MintCloud is an automated gathering of information about the customer, not only on the basis of aggregation of data about purchases, but also thanks to analysis of the content published on social media.
- Remember that selling jewelry drives emotion. Or maybe offer a customer who has already done shopping with us, a ring with her favorite motif? If the customer recently bought a wife earrings, it is worth suggesting a matching bracelet. With MintCloud, it's not only possible, it's also very simple!
- Nothing stands also hinders the implementation of the loyalty program rewarding with simply regular shopping or referrals to friends.
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