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Bakeries and confectioneries

As is clear from the data of the GFK Household Panel, the cake market and confectionery                     in Poland, it is worth 3,6   PLN   PLN. The average Polish family buys annually 15   kg sweets and sweet pastries,                     spending an average of 274   on average 43   visits . About 10% purchases are all kinds of promotions.

Forecasts are optimistic - the market will grow. Clients   are increasingly willing to go to small,                     traditional confectioneries, less favorably looking at the offer of supermarkets and discounters. The baking segment is growing                     "pro-health", consumers are becoming more aware of   change eating habits   It's the perfect moment                     to enter the market and   take a piece of cake for yourself.

The growing demand forces more and more supply, so it is not surprising that they appear in Polish cities                     more bakeries and confectioneries. Many of them boldly put on innovations - it is estimated that even 30%                     offers are products referring to new market trends. The problem is ... hardly anyone knows about it.

Most of the entrepreneurs who run confectioneries simply do not have the   tools to run                     Communications   marketing. As a result, they do not attach as many customers to each other as they could.

Loyalty program

The overriding goal is to establish long-term relationships                             and   customer engagement. How to do it? encouraging                             them to re-purchase through appropriately                             constructed with a loyalty program.

With MintCloud it's very easy - regardless of how                             do you want to reward your customers for regular shopping,                             or only for the purchase of selected items. Loyalty points                             you can exchange for attractive prizes                             (another free baking, a permanent discount on the entire assortment                             or a promotional coupon). You decide what to put                             in the prize catalog .

Promotional campaigns

  • What else will involve customers? Personalized promotional campaigns - from the simplest,                                 for example, a free cake on the birthday, by invitations to taste new baked goods when the customer                                 passes   near the bakery, up to the VIP rebate on the customer's wedding anniversary. Thanks to   ready-made scenarios                                 promotion preparation   will take only a few moments.

See the offer for your company!

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Examples of promotional campaigns

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